My first year of blogging I had no plan or organization when it came to my blog and the topics I wanted to write about. When I look back, my work definitely showed that I didn’t have a set plan and process in place.
By not having a plan of action for my blog and where I wanted it to go, I was remaining stagnant and holding myself back. Whenever you set a new goal or dream, you implement practices and a plan on how to achieve them, right? The same thing goes for blogging. If you’re a blogger who’s wanting to grow and create consistency in your brand, then you need to have a content calendar for your blog.By not having a plan for your blog, you'll remain stagnant and hold yourself back. Click To Tweet
WHAT IS A CONTENT CALENDAR? A content calendar is a calendar that holds the details of what content your blog (or biz or social media profiles) will produce in a certain amount of time.
6 REASONS WHY YOU NEED A CONTENT CALENDAR:
1. It Helps You Develop A Plan Of Action // Content calendars are huge because they allow you to map out your goals and come up with a general plan of action to get those goals accomplished. The awesome thing about a content calendar is that you don’t just schedule blog posts in it – you can schedule whatever you want in it. You should definitely put all blog posts that you want to get out in your content calendar, but you should also include related goals, as well. By plugging everything that’s of importance to you into your content calendar, you’re able to develop systems that will help you accomplish all that you’re hoping to in that time.
2. It Keeps You On & Ahead Of Schedule // When you have a content calendar planned out, you’ll always have something ready to write about or publish. By taking a glance at your week or month at the same time, you can check in with yourself to see if you’re where you want to be and if not, what you need to catch up to get there. Content calendars help you stick to a posting schedule, which is essential for a successful blog.
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3. It Creates Cohesive Consistency // Just like a content calendar helps keep you on and ahead of schedule, it helps to create an overall cohesive consistency throughout your entire blog. When you plan your content ideas out in advance, you’re able to evenly balance all of the topics you cover. For example, I won’t share two blogging tips posts right in a row or two style posts right in a row. I like to evenly space the main topics that I blog about apart from one another. This helps to set in stone the focus of your blog. Cohesive consistency isn’t something that’s just beneficial to you, but it’s hugely beneficial to your readers. While readers may like fun surprises here and there, the real reason why they keep coming back to your blog is because they have an idea of what to expect from you. This is so important in maintaining and growing your ideal audience.
4. It Saves You Time & Energy // One of the greatest things I find helpful with having a content calendar is that all of my content ideas are all in one place. Instead of fighting blogger’s block all of the time, I already have topics that I can write about jotted down for me. Having a content calendar saves you time and energy, because you’re not having to worry about what to post. You have your ideas laid out in front you already, so you don’t have to sit around thinking about what to write about.
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5. It Grows Your Flexibility // Before I truly dedicated myself to having a content calendar, I was generally stressed out about when I wanted my content to go up. If I had sponsored or collaborations, that would stress me out even more! When you have your content calendar all filled out, you can easily edit and change posting dates to accommodate any new opportunities as they come to you. This is a huge reason why I recommend having an editorial content calendar – it’s way easier to drag-and-drop different content ideas than it is to erase or start over from scratch on paper. With getting used to switching things up when you need to instead of freaking out about it, you will naturally grow to be more flexible.
6. It Ultimately Grows Your Authority // When you’re organized, on top of things, and radiate consistency, you’re ultimately growing your authority. By authority, I’m meaning that you’ll become the go-to person for the topics you create content about, and that in that, you’ll become more trustworthy and reliable to your readers. I’m not saying that a slip of consistency or organization is going to damage your overall authority. I’m just saying that when you’re constantly growing in those areas, you’re bound to grow your authority in your area of focus.
Do you keep a content calendar for your blog, biz, or social media platforms? If so, what’s your favorite thing about having one? If I have just convinced you to get one, what was the selling point? Why do YOU need to keep a content calendar? Let’s chat, creatives!